Wigs are one of the most versatile and profitable product categories in the fancy dress and party market. With demand spread across Halloween, hen parties, World Book Day, Pride, theatrical productions, and themed events, wholesale wigs offer retailers consistent year-round sales with excellent margins.
Why Stock Wholesale Wigs?
- Year-round demand — Every fancy dress event needs wigs
- Excellent margins — 3-5x markup is standard on wholesale wigs
- Impulse purchase — Wigs are a natural add-on to any costume sale
- Low storage space — Wigs are lightweight and easy to store
- Low return rate — Hygiene items are rarely returned once worn
- Cross-event appeal — One wig style can suit multiple events and characters
Types of Wholesale Wigs to Stock
Character Wigs
Specific character wigs for well-known figures are year-round best-sellers. Key characters include:
- Disney princesses (Elsa, Rapunzel, Snow White)
- Superhero wigs (Wonder Woman, Black Widow)
- TV and film characters (Wednesday Addams, Cruella)
- Historical figures (Egyptian Cleopatra, Tudor)
Colour Wigs
Solid-colour wigs in a rainbow of shades are incredibly versatile. They sell for festivals, Pride events, hen parties, and general fancy dress. Must-stock colours: blonde, brunette, red, black, pink, blue, purple, green, rainbow, and neon colours.
Period and Style Wigs
Decade-themed wigs cover a huge range of events:
- 1920s: Flapper bob wigs for Great Gatsby parties
- 1950s: Rock and roll quiffs, Grease-style wigs
- 1960s-70s: Afro wigs, hippie long straight wigs
- 1980s: Mullets, big hair, punk mohawks
- 1990s: Girl power bobs, rave styles
Halloween and Horror Wigs
Seasonal best-sellers that peak in September and October:
- Long straight white/grey wigs (ghost, witch)
- Blood-red and two-tone wigs
- Zombie and distressed wigs
- Bald caps and skull caps
Fun and Novelty Wigs
Oversized, joke, and novelty wigs for stag dos, hen nights, and party events. Clown wigs, sports supporter wigs, and themed novelty wigs (beer mug wig, Christmas tree wig) are popular impulse buys.
Wig Display and Merchandising Tips
- Use wig heads/mannequins — Display wigs on heads so customers can see the style properly
- Group by theme/event — "Halloween Wigs", "Festival Wigs", "Hen Party Wigs" sections
- Cross-merchandise — Place wigs next to matching costumes and accessories
- Online: Use lifestyle photos showing wigs worn, not just flat product images
Browse Our Wholesale Wigs
Explore our full range of wholesale wigs at competitive trade prices. From character wigs and colour wigs to wigs and hairpieces for every occasion.
Pair with our wholesale costumes, hen party supplies, and accessories for complete looks. Apply for a trade account for same-day dispatch from Manchester.